A COLABORATION BETWEEN
&
&
Remembr is an AI-powered interactive art installation created in collaboration with BMW and California-based artist Alex Israel for the Art Basel events in Miami and Hong Kong. The mobile app allows event attendees to upload their personal photos and videos, which are then transformed into a unique, AI-generated memory video. The final piece is projected across seven synchronized screens surrounding a BMW vehicle, creating an immersive visual experience that blends technology and art. Due to the urgency of the project, everything was executed within one month: a fast-paced process that led to an incredible immersive experience.
Remembr is an AI-powered interactive art installation created in collaboration with BMW and California-based artist Alex Israel for the Art Basel events in Miami and Hong Kong. The mobile app allows event attendees to upload their personal photos and videos, which are then transformed into a unique, AI-generated memory video. The final piece is projected across seven synchronized screens surrounding a BMW vehicle, creating an immersive visual experience that blends technology and art. Due to the urgency of the project, everything was executed within one month: a fast-paced process that led to an incredible immersive experience.
THE CHALLENGE
Identifying Key Pain Points
Identifying Key
Pain Points
1
The project had to be developed within a one-month timeline, requiring an efficient and highly collaborative design and development process.
1
The project had to be developed within a one-month timeline, requiring an efficient and highly collaborative design and development process.
1
The project had to be developed within a one-month timeline, requiring an efficient and highly collaborative design and development process.
2
The app needed to provide a seamless user experience while handling large amounts of media content in real-time.
2
The app needed to provide a seamless user experience while handling large amounts of media content in real-time.
2
The app needed to provide a seamless user experience while handling large amounts of media content in real-time.
3
Ensuring the synchronization of AI-generated videos across seven screens was a key technical challenge.
3
Ensuring the synchronization of AI-generated videos across seven screens was a key technical challenge.
3
Ensuring the synchronization of AI-generated videos across seven screens was a key technical challenge.
4
The interface had to reflect the artistic vision of Alex Israel while remaining intuitive for event attendees unfamiliar with the technology.
4
The interface had to reflect the artistic vision of Alex Israel while remaining intuitive for event attendees unfamiliar with the technology.
4
The interface had to reflect the artistic vision of Alex Israel while remaining intuitive for event attendees unfamiliar with the technology.
THE SOLUTION
AI-Powered Interactive Memory Experience
Through close collaboration with BMW and Alex Israel’s team, we defined the user journey from event check-in to the final projection experience. The UX/UI design prioritized simplicity, guiding users through the media upload process and ensuring smooth interaction with the AI. The visual identity incorporated bold shapes and vibrant colors inspired by Israel’s artwork, aligning the digital interface with the physical installation. Motion design played a crucial role in bringing the concept to life, ensuring a dynamic and immersive transition from personal memories to large-scale projections. The final result was an innovative, high-tech experience that captivated audiences and successfully blended AI, user participation, and large-format digital storytelling.
Through close collaboration with BMW and Alex Israel’s team, we defined the user journey from event check-in to the final projection experience. The UX/UI design prioritized simplicity, guiding users through the media upload process and ensuring smooth interaction with the AI. The visual identity incorporated bold shapes and vibrant colors inspired by Israel’s artwork, aligning the digital interface with the physical installation. Motion design played a crucial role in bringing the concept to life, ensuring a dynamic and immersive transition from personal memories to large-scale projections. The final result was an innovative, high-tech experience that captivated audiences and successfully blended AI, user participation, and large-format digital storytelling.
Mobile App Screens
Mobile App Screens
REAL PRODUCT IN ACTION
FROM DESIGN TO FUNCTIONAL EXPERIENCE
Designing this app meant translating Alex Israel’s visual universe into a clear and intuitive digital experience. The key was preserving the artist’s unique identity without compromising usability or core UI design principles.
THE DESIGN PROCESS
From concept to completion
1. Initial Collaboration
Aligning Expectations with BMW and Alex Israel
“Our first step was an in-depth conversation with the teams from BMW and artist Alex Israel. They shared their vision, goals, and expectations for the installation, presenting the layout where the BMW car and seven screens would create an immersive experience.”
2. Wireframes & Brainstorming
Creating the User Journey
“Designing low-fidelity wireframes was essential to map out the user’s experience from event arrival to the final video reveal. This phase focused on ensuring a seamless interaction with the app and the physical setup.”
3. High-Fidelity Design
Integrating the Artistry of Alex Israel with Modern UI
“Then the wireframes were levated into high-fidelity designs, incorporating vibrant colors, shapes, and Alex Israel’s iconic style to give the app a unique identity that resonated with the artwork."
4. Development & Motion Design
Bringing the Experience to Life
“Our development team translated the designs into a functional mobile app, embedding animations to enhance user engagement and ensure smooth interaction across all stages.”
5. The Event Setup & User Experience
Immersive Art Meets Interactive Tech
“The final step took some of us to Miami, where the BMW display was set up surrounded by seven screens. When users entered the space, their custom video played automatically, delivering a unique and captivating experience.”
1. Initial Collaboration
Aligning Expectations with BMW and Alex Israel
“Our first step was an in-depth conversation with the teams from BMW and artist Alex Israel. They shared their vision, goals, and expectations for the installation, presenting the layout where the BMW car and seven screens would create an immersive experience.”
2. Wireframes & Brainstorming
Creating the User Journey
“Designing low-fidelity wireframes was essential to map out the user’s experience from event arrival to the final video reveal. This phase focused on ensuring a seamless interaction with the app and the physical setup.”
3. High-Fidelity Design
Integrating the Artistry of Alex Israel with Modern UI
“Then the wireframes were levated into high-fidelity designs, incorporating vibrant colors, shapes, and Alex Israel’s iconic style to give the app a unique identity that resonated with the artwork."
4. Development & Motion Design
Bringing the Experience to Life
“Our development team translated the designs into a functional mobile app, embedding animations to enhance user engagement and ensure smooth interaction across all stages.”
5. The Event Setup & User Experience
Immersive Art Meets Interactive Tech
“The final step took some of us to Miami, where the BMW display was set up surrounded by seven screens. When users entered the space, their custom video played automatically, delivering a unique and captivating experience.”
1. Initial Collaboration
Aligning Expectations with BMW and Alex Israel
“Our first step was an in-depth conversation with the teams from BMW and artist Alex Israel. They shared their vision, goals, and expectations for the installation, presenting the layout where the BMW car and seven screens would create an immersive experience.”
2. Wireframes & Brainstorming
Creating the User Journey
“Designing low-fidelity wireframes was essential to map out the user’s experience from event arrival to the final video reveal. This phase focused on ensuring a seamless interaction with the app and the physical setup.”
3. High-Fidelity Design
Integrating the Artistry of Alex Israel with Modern UI
“Then the wireframes were levated into high-fidelity designs, incorporating vibrant colors, shapes, and Alex Israel’s iconic style to give the app a unique identity that resonated with the artwork."
4. Development & Motion Design
Bringing the Experience to Life
“Our development team translated the designs into a functional mobile app, embedding animations to enhance user engagement and ensure smooth interaction across all stages.”
5. The Event Setup & User Experience
Immersive Art Meets Interactive Tech
“The final step took some of us to Miami, where the BMW display was set up surrounded by seven screens. When users entered the space, their custom video played automatically, delivering a unique and captivating experience.”
1. Initial Collaboration
Aligning Expectations with BMW and Alex Israel
“Our first step was an in-depth conversation with the teams from BMW and artist Alex Israel. They shared their vision, goals, and expectations for the installation, presenting the layout where the BMW car and seven screens would create an immersive experience.”
2. Wireframes & Brainstorming
Creating the User Journey
“Designing low-fidelity wireframes was essential to map out the user’s experience from event arrival to the final video reveal. This phase focused on ensuring a seamless interaction with the app and the physical setup.”
3. High-Fidelity Design
Integrating the Artistry of Alex Israel with Modern UI
“Then the wireframes were levated into high-fidelity designs, incorporating vibrant colors, shapes, and Alex Israel’s iconic style to give the app a unique identity that resonated with the artwork."
4. Development & Motion Design
Bringing the Experience to Life
“Our development team translated the designs into a functional mobile app, embedding animations to enhance user engagement and ensure smooth interaction across all stages.”
5. The Event Setup & User Experience
Immersive Art Meets Interactive Tech
“The final step took some of us to Miami, where the BMW display was set up surrounded by seven screens. When users entered the space, their custom video played automatically, delivering a unique and captivating experience.”
1. Initial Collaboration
Aligning Expectations with BMW and Alex Israel
“Our first step was an in-depth conversation with the teams from BMW and artist Alex Israel. They shared their vision, goals, and expectations for the installation, presenting the layout where the BMW car and seven screens would create an immersive experience.”
2. Wireframes & Brainstorming
Creating the User Journey
“Designing low-fidelity wireframes was essential to map out the user’s experience from event arrival to the final video reveal. This phase focused on ensuring a seamless interaction with the app and the physical setup.”
3. High-Fidelity Design
Integrating the Artistry of Alex Israel with Modern UI
“Then the wireframes were levated into high-fidelity designs, incorporating vibrant colors, shapes, and Alex Israel’s iconic style to give the app a unique identity that resonated with the artwork."
4. Development & Motion Design
Bringing the Experience to Life
“Our development team translated the designs into a functional mobile app, embedding animations to enhance user engagement and ensure smooth interaction across all stages.”
5. The Event Setup & User Experience
Immersive Art Meets Interactive Tech
“The final step took some of us to Miami, where the BMW display was set up surrounded by seven screens. When users entered the space, their custom video played automatically, delivering a unique and captivating experience.”
1. Initial Collaboration
Aligning Expectations with BMW and Alex Israel
“Our first step was an in-depth conversation with the teams from BMW and artist Alex Israel. They shared their vision, goals, and expectations for the installation, presenting the layout where the BMW car and seven screens would create an immersive experience.”
2. Wireframes & Brainstorming
Creating the User Journey
“Designing low-fidelity wireframes was essential to map out the user’s experience from event arrival to the final video reveal. This phase focused on ensuring a seamless interaction with the app and the physical setup.”
3. High-Fidelity Design
Integrating the Artistry of Alex Israel with Modern UI
“Then the wireframes were levated into high-fidelity designs, incorporating vibrant colors, shapes, and Alex Israel’s iconic style to give the app a unique identity that resonated with the artwork."
4. Development & Motion Design
Bringing the Experience to Life
“Our development team translated the designs into a functional mobile app, embedding animations to enhance user engagement and ensure smooth interaction across all stages.”
5. The Event Setup & User Experience
Immersive Art Meets Interactive Tech
“The final step took some of us to Miami, where the BMW display was set up surrounded by seven screens. When users entered the space, their custom video played automatically, delivering a unique and captivating experience.”
1. Initial Collaboration
Aligning Expectations with BMW and Alex Israel
“Our first step was an in-depth conversation with the teams from BMW and artist Alex Israel. They shared their vision, goals, and expectations for the installation, presenting the layout where the BMW car and seven screens would create an immersive experience.”
2. Wireframes & Brainstorming
Creating the User Journey
“Designing low-fidelity wireframes was essential to map out the user’s experience from event arrival to the final video reveal. This phase focused on ensuring a seamless interaction with the app and the physical setup.”
3. High-Fidelity Design
Integrating the Artistry of Alex Israel with Modern UI
“Then the wireframes were levated into high-fidelity designs, incorporating vibrant colors, shapes, and Alex Israel’s iconic style to give the app a unique identity that resonated with the artwork."
4. Development & Motion Design
Bringing the Experience to Life
“Our development team translated the designs into a functional mobile app, embedding animations to enhance user engagement and ensure smooth interaction across all stages.”
5. The Event Setup & User Experience
Immersive Art Meets Interactive Tech
“The final step took some of us to Miami, where the BMW display was set up surrounded by seven screens. When users entered the space, their custom video played automatically, delivering a unique and captivating experience.”
1. Initial Collaboration
Aligning Expectations with BMW and Alex Israel
“Our first step was an in-depth conversation with the teams from BMW and artist Alex Israel. They shared their vision, goals, and expectations for the installation, presenting the layout where the BMW car and seven screens would create an immersive experience.”
2. Wireframes & Brainstorming
Creating the User Journey
“Designing low-fidelity wireframes was essential to map out the user’s experience from event arrival to the final video reveal. This phase focused on ensuring a seamless interaction with the app and the physical setup.”
3. High-Fidelity Design
Integrating the Artistry of Alex Israel with Modern UI
“Then the wireframes were levated into high-fidelity designs, incorporating vibrant colors, shapes, and Alex Israel’s iconic style to give the app a unique identity that resonated with the artwork."
4. Development & Motion Design
Bringing the Experience to Life
“Our development team translated the designs into a functional mobile app, embedding animations to enhance user engagement and ensure smooth interaction across all stages.”
5. The Event Setup & User Experience
Immersive Art Meets Interactive Tech
“The final step took some of us to Miami, where the BMW display was set up surrounded by seven screens. When users entered the space, their custom video played automatically, delivering a unique and captivating experience.”
THE MOODBOARD
INSPIRATION BEHIND THE DESIGN
REMEMBR
REMEMBR
Quick Project Details
Quick Project Details
industry
Art & Technology
PRODUCT DESCRIPTION
Mobile app that allows users to upload personal media, which is then transformed by AI into immersive memory videos projected across a multi-screen installation.
Service
UX/UI Design - Product Development
year
2023
country
USA & China
PLATFORM
Mobile App
APP Link
https://apps.apple.com/do/app/remembr/id6470758226
